Centaur Consult: Case Study
Liberalitas

The owner of an antiquities business had invested in a large e-commerce website, but the results were not as desired and business was slow. He came to us with expertise in his own area of business and had very definite ideas about how he wanted to present his business. The ability to sell on the internet was imperative.

Firstly we looked at competitors and found that there were very few successful online sellers of similar materials. Market analysis and customer opinions were gauged and we concluded that the risk element and risk of being sold forgeries from a wesite was probably the reason behind potential customers' reluctance to buy.

One of the key things we picked up on was that we would like to show potential customers some of the comments that the client's previous customers had made. This is possible on a standard website, but again the credibility of the comments comes into question. For this reason we narrowed our focus to the eBay system, where customers get a chance to leave comments on every transaction made.

Our client was interested in pursuing this avenue so we constructed a fully customised eBay shop, which would encompass all aspects of the business. We also made a new corporate identity for the company – something which had been lacking in the past.

We continue to manage and evolve the Liberalitas eBay shop and our client has had great success on the new sales platform. So much so that he has closed the original website in favour of the eBay shop.

click here to view the Liberalitas Ebay Shop...