Centaur Consult: Case Study
Visqueen
Our brief was to put together a meticulous
analysis of the European market for our client's key product area.
Visqueen needed to established the key market
trends in a particular product sector. Centaur had to evaluate
the current market and, through a series of performance indicators,
make recommendations for the best course of action. The finished
20,000 word report allowed Visqueen to reposition its sales and
marketing activities into a very focused growth market.
Our
final report covered these subjects:
- Market
and competitive environment
- Construction
trends and forecasts for 2005–2007
- Public
housing
- Private
housing
- Infrastructure
- Public
non-residential
- Private
industrial
- Private
commercial
- Sector
analysis of top performers
- Growth
opportunities for Visqueen
